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A "business model" involves how firms create, deliver and capture value. As such, it is an abstract and complex concept.
So how do companies understand their business models and work with them? What is the interaction between product development and business models? And how can we as researchers support companies' business model innovation efforts? These are questions that we focus on in our business model research.
Research in focus in the area of Business Models:
- Future meal
- Business Model Innovation for Distributed Solar Energy
- Public Procurement of circular solutions
The research in Business Models is linked to UN Global Goals.