The question is discussed in the first episode of a series of three podcasts about patient-centred packaging design and innovation. The podcast is a a collaboration between Pharmapack and Lund University.

– In this first podcast we discuss patient-centricity applied to pharma packaging and patient needs, says Giana Carli Lorenzini. She is a post doc at Packaging Logistics, Lund University, with focus on a project called "Patient-centred pharmaceutical packaging design for enhanced life quality of older people" which is funded by Family Kamprad Foundation.

Listen to the first episode of the podcast on CPhIonline's website: Why is pharmaceutical packaging shifting to a more patient-centric design?

Do you want to know more about the reserach about patient-centred packaging?
Send an e-mail to Giana Carli Lorenzini at Packaging Logistics, Lund University.