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New research about e-commerce: Free returns do not pay off financially

At, logistics researcher Stefan Karlsson discusses how free returns affect companies financially – especially in the short term.

– Published 23 April 2021

person bending down to pick up a box outside their door. Photo.
Photo: Rawpixel

The news is based on research results from the article “The impact of free returns on online purchase behavior: Evidence from an intervention at an online retailer” published in Journal of Operations Management. 

Authors are:

  • Pankaj C. Patel, Villanova School of Business, Villanova University
  • Christoph Baldauf, Stockholm Business School, Stockholm University
  • Stefan Karlsson, Packaging Logistics, Lund university
  • Pejvak Oghazi, School of Social Sciences, Södertörn University

Read the article “Ny e-handelsforskning avslöjar: Fria returer lönar sig inte ekonomiskt” at (in Swedish)

The research results are also discussed in the article ”Fria returer lönar sig inte ekonomiskt” in Dagens logistik (in Swedish).

Do you want to know more about the research, contact Stefan Karlsson: