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”It's hard to have a strategy if the goal is unclear” – opinion piece

2021-04-26

Monochrome portrait of a man. Photo.

Lars Bengtsson, professor in Industrial Economics at Innovation Engineering, Design Sciences, Lund University

“The government's corona strategy is currently being reviewed by the Constitution Committee (KU). As strategy researchers, we are amazed by the questions and answers related to the corona strategy.”

The statement is from an opinion piece in Svenska Dagbladet, written by professors Lars Bengtsson and Thomas Kalling at Lund University. 

In the article, they provide tips on the concept of strategy and how it can be used to better understand Sweden's and the government's corona strategy.

Lars Bengtsson is a professor in Industrial Economics at Innovation Engineering, Design Sciences, Lund University.

Thomas Kalling is a professor in business administration at the School of Economics, Lund University.

Read the article ”Svårt att ha en strategi om målet är otydligt” in Svenska Dagbladet, published 2021-03-23. 

For more information, contact Lars Bengtsson – lars.bengtsson@design.lth.se